First Choice Haircutters joins Season 8 of Big Brother Canada!
TORONTO (March 4, 2020)– First Choice Haircutters (FCH) is excited to be an official sponsor of Big Brother Canada’s SUPERSIZED 8th season!
This is a groundbreaking opportunity for the brand, as it’s their first major product integration partnership, which tag secured for their longstanding AOR client. The sponsorship aims to generate brand awareness and strengthen the values that encompass First Choice Haircutters’ existing brand promise: community, comfort, and quality.
The Big Brother Canada house has been outfitted with a custom styling station, fully-equipped with hairstyling tools and Regis Corporation’s DESIGNLINE hair products.
“Working with Big Brother Canada is such an exciting opportunity for FCH,because it enables the brand to connect with a broader audience and resonate with consumers on a real, meaningful level,” says Peggy Rountes, Media Director at tag. “We are confident this initiative will elevate First Choice Haircutters’ brand perception, while fostering consideration and brand affinity.”
Athena Kalkanis, Brand Director at First Choice Haircutters adds, “this partnership is a perfect fit for our brand, as looking and feeling your best is a key part of the Big Brother Canada houseguest journey, the same way it’s an essential part of every salon visit.”
Together with the in-show integrations, First Choice Haircutters will provide closed captioning and air their brand spots during commercial breaks. Big Brother Canada’s two-night premiere airs Wednesday, March 4 at 7 p.m. ET/PT and Thursday, March 5 at 8 p.m. ET/PT
Follow along on social media using #BBCAN8!
About tag
tag is an award winning advertising and communications agency that has been helping brands realize their full potential since 1995. Leveraging it’s proprietary truthology™platform, tag uncovers the most important and compelling insight (the truth) that has the power to motivate a change in behaviour. The agency is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, brand strategy, promotions, digital, social media, media, public relations and communications planning in the B2C, Franchise, and B2B sectors. The agency is headquartered in Toronto, Ontario. http://www.tagagency.ca
About First Choice Haircutters
First Choice Haircutters (http://www.firstchoice.com) strives to offer professional hair-care for the value conscious family-minded guests in bright, friendly neighbourhood and open-air centers. With over 350 salons across North America and a no-appointment necessary philosophy, First Choice Haircutters is a full-service salon providing its guests an array of quality services, with skilled and trained stylists all at a great value.
About Regis Corporation
Regis Corporation, headquartered in Minneapolis, Minnesota, is the beauty industry’s global leader in beauty salons and cosmetology education. The Company owns, franchises, or holds ownership interests in approximately 8,000 locations. Regis’ corporate and franchised locations operate under concepts such as Supercuts, SmartStyle, MasterCuts, Regis Salons, Sassoon Salon, Cost Cutters and First Choice Haircutters. Additionally, Regis also maintains ownership interests in the Empire Education Group. Regis offers a wide range of haircare services including haircuts, styling and coloring, as well as a wide selection of nationally recognized professional haircare products.
About Corus Entertainment Inc. Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 34 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital assets, animation software, technology and media services. Corus is an established creator of globally distributed content through Nelvana animation studio, Corus Studios, and children’s book publishing house Kids Can Press. The company also owns innovative full-service social digital agency so.da, and lifestyle entertainment company Kin Canada. Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Disney Channel Canada, YTV and Nickelodeon Canada, Global News, Globalnews.ca, Q107, Country 105, and CFOX. Visit Corus at http://www.corusent.com.
Contacts: Chloe Lackman Marketing Manager tag 905 940 1948 x238 chloe@tagagency.ca
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