To support this, tag has developed strategic acumen in communications media – mass, digital, and social. While reaching the right consumer may be easier than ever before, reach alone does not solve all business objectives. Just because you can reach your consumer, doesn’t mean that you are evolving their opinions or changing their stage of consideration. So we rally around research, leverage the awesomeness of truthology, and spend the time to map behaviour using our proprietary communications mapping tool (CMAP). With that, we ensure the right sentiment and select the right channels to engage a consumer at their key decision points. As they move from awareness to interest, consideration to purchase, and finally on to post-purchase evaluation and loyalty, we supply them with the brand communication needed to evolve how they think, and act. An integrated approach which engages mass, content marketing, CRM, social media, and PR is the key to success.
We started out as a design agency, in a basement. Armed only with passion, some talent, and fearlessness. That same spirit and attitude carries us forward to this day. Mandating that we try harder and understand more. We’re not huge, and we’re certainly not tiny – just the right size to house seasoned experts in a bunch of disciplines to make sure you get the most out of working with us. We’re proud that our “little agency” can boast a model of integration and consultation that is sophisticated, intimate, and robust. And we never win your confidence with senior talent and then relegate that responsibility. All the good stuff, without the egos – exactly what you need.
