Brands often try to be “aspirational”. It’s a lovely word, but until you are actually “that thing”, you are not – so the customer experience has the very real potential of being negative. Isn’t it better and more effortless to make them love you for what you already are?
From a communications standpoint, brands have a habit of swimming in the “sea-of-sameness”. Promoting and saying the things that your competitors are – latching on to the consumer expectations of a category instead of diving in and understanding the needs of your audience to create an emotional imprint.
That is the truthology™ sweet spot. Where powerful consumer insights mesh with the your brand’s authentic greatness. We call the discovery of this transformational opportunity, your Distinct Territory.
We’ve helped brands like Kraft, The Toronto Blue Jays, Mr.Sub, The Weather Network, First Choice Haircutters, Compass One, and many more create a strong foundation for their brand to increase performance, without increasing ad spend.
Let us help you occupy a better share-of-mind with your prospects and customers instead of throwing more dollars down the share-of-voice media money pit.
First Choice Haircutters
”tag has been a tremendous partner. From media to strategy to creative and social, it is rare to find an agency just the right size to be able to execute all of it effectively. Through their platform, we have continuously set ourselves apart from the rest of the category in ways that truly resonates with our target audiences. When your agency keeps its finger on the pulse, 10 years feels like yesterday.”
The Weather Network
”tag has become a critical partner for us. Truthology was instrumental to us discovering our unique purpose and what we could offer our audiences beyond simply telling them the weather. The process was excellent. Everyone was fully engaged and we are all singing from the same songbook. It’s really been an eye opener and it has changed the way we do business.”
Mitsubishi Electric Canada
“Not only is this an amazing team to work with, they are also wonderfully innovative, extremely strategic, and highly creative. Switching agencies is never an easy decision but they have proven themselves time and time again. They are now part of the Mitsubishi Electric family and we have absolutely no reservations in highly recommending tag.”
Mitsubishi Electric USA
“...Their creative expertise coupled with their collaborative and innovative spirit makes tag the go-to expert for any creative project. The team at tag are detail-oriented and creative, resulting in an effortless business relationship. I recommend tag if you’re looking to take your marketing efforts to new heights.”
Below are clients who have optimized their brands and campaigns with truthology™. Talk to us if you’re brand could use a dose of truth.
