Blog

The challenge in marketing your business is that there are so many options available to customers. You need to grab their attention and secure their interest in you. You can do this with creative marketing. But what is creative in advertising and does it matter to your business?

What is creative in advertising?

Creative in advertising can be many things. Ultimately, your marketing strategy should include something unique that attracts your target market. Creative marketing could include music, sound effects, symbols, images, and user interaction.

Polished advertising creatives do the following:

• Play on your customers’ emotions: A creative significant to your audience could make them happy, excited, sad, motivated, or whatever emotion you need them to feel to pursue your product or service. This plays into knowing your customers’ interests. If you know what drives them, you’ll know what creative will affect them and encourage them to take the next step.
• Stop the scroll: This is essential if your customer is scrolling through content on their phone. People need to see something that’s eye-catching and relevant to them. Otherwise, you’ll be another creative ad that was scrolled passed.
• Connect with your audience: Creative marketing can help your business connect with customers. Creative can be engaging and can prove to customers you’re not just another company, but that you’re the right company for them.
• Boost brand awareness: Creative advertising that remains consistent with your brand voice and style will create a memorable business for customers. Lots of people have commercial sounds or tunes memorized and can tell you the business that goes with it just from hearing the sound.

Your creative strategy in advertising

The key to a creative strategy in advertising is to focus on how your customers will interact with and digest your content. Tell a story with your creative. Give your customers something to experience through different mediums. Use blogs, spoken word, videos, music, slideshows, podcasts, or a multitude of other channels to convey your message. Use different platforms to interact with customers but make each part of your story creative and unified.

Personalize your creative. Creativity means something is original, different, unique, meaning content shared with your audience will be specialized for them. This will increase brand recognition, your storytelling capability as a business, and customer engagement.

What is Shopability?

Shopability is an investigation into the complete user experience within your eCommerce environment.

Step one

We first discover pain points from the customer perspective, the business, and the brand.

Step two

After step one, we have collaborative brainstorming and whiteboarding sessions, and do data analysis to tackle problems like navigation, design, content, layout, hierarchy, core functionality, speed to cart, and overall site performance.

Step three

This is where we develop a detailed wireframe that translates into final production-ready designs for development.

Creative marketing Shopability results

Creative in advertising does make a difference. When businesses focus on the user experience and offer optimized creative content for them to consume, business performance improves. Consider these statistics from our US-based clients that went through the Shopability process. Businesses saw an additional:

• 60% in users
• 132% in transactions
• 137% in revenue
• 120% in conversion rate
• 3% in average order value
• 282% in add to cart
• 282% in page views

The shopability process also saw a decrease of 29 percent in checkout abandonment for new visitors and 36 percent in checkout abandonment for return visitors.

Would you like to try the Shopability process and increase your revenue with creative in advertising? Send us a message.