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Brand strategy for streamlined content productionHow can businesses improve their chances of awesome content production? By building a powerful, adaptable plans with brand strategy services from tag. As with anything to succeed, it needs to be backed by planning and strategy. It’s an essential foundation for a brand’s success. What happens when a business lacks brand strategy? It is: Unrecognizable. Without an established voice and mission, it fades into the background. Directionless. There’s no plan for growth and no way to know if...

The challenge in marketing your business is that there are so many options available to customers. You need to grab their attention and secure their interest in you. You can do this with creative marketing. But what is creative in advertising and does it matter to your business? What is creative in advertising? Creative in advertising can be many things. Ultimately, your marketing strategy should include something unique that attracts your target market. Creative marketing could include music, sound effects, symbols, images,...

Content is king is a phrase you have undoubtedly heard many times, but without good content—the things you create that people read, watch or hear—you have a nicely designed website that won’t hold peoples’ attention. Or social media messaging that no one pays attention to. But what exactly is content? There’s a misconception that ‘content’ has to be something big. Like an article or an entire web page. The best way to think of content is everything with which your audiences...