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    a Citizen of Republix.

    Posted on November 25, 2022
    B2B, B2C, brand positioning, brand strategy, tag, thought leadership

    Brand strategy for streamlined content productionHow can businesses improve their chances of awesome content production? By building a powerful, adaptable plans with brand strategy services from tag. As with anything to succeed, it needs to be backed by planning and strategy. It’s an essential foundation for a brand’s success. What happens when a business lacks brand strategy? It is: Unrecognizable. Without an established voice and mission, it fades into the background. Directionless. There’s no plan for growth and no way to know if...

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    Posted on October 28, 2022
    B2B, B2C, tag, thought leadership

    The challenge in marketing your business is that there are so many options available to customers. You need to grab their attention and secure their interest in you. You can do this with creative marketing. But what is creative in advertising and does it matter to your business? What is creative in advertising? Creative in advertising can be many things. Ultimately, your marketing strategy should include something unique that attracts your target market. Creative marketing could include music, sound effects, symbols, images,...

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    21
    Posted on August 2, 2022
    tag, thought leadership

    Written by Fabio Orlando A central theme that seems to continue to unveil itself in the marketing world is authenticity. Basically, that brands need to behave more like human beings – appreciating that depth is more meaningful than width. You know, go deeper. Get to know your audience so as to create a more meaningful brand impression rather than just a lot of them. Humbly, I can say that it feels as though the rest of the world is at the beginning...

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    20
    Posted on July 12, 2022
    tag, thought leadership

    Gabi Armstrong talks about branding from the inside out, and how to know if your agency is the right fit.  What has changed in the conversations you’re having with clients these days? Clients are looking at things with much more scrutiny and with a bottom line budget focus. The conversation seems to be more tactical and it always centres on business building or solving a specific problem. There can be suspicion that agencies are looking to showcase creativity, but not necessarily deliver...

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    Posted on February 24, 2022
    tag, thought leadership

    Written by Gabi Armstrong How did your parents meet? First time was in-person, I bet. Those were the days. But people aren’t really bumping into each other anymore, so finding a life partner can be tough. Your friends tell you, “You have to go online. You have to market yourself!”. Well…you know what? Online dating is just like brand marketing.  Think about it. You put yourself out there, against hundreds of others, trying to post just the right profile picture, and write...

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    Posted on February 2, 2022
    tag, thought leadership

    Written by Fabio Orlando I was a weird kid. No, really. When I was but a wee lad I believed a lot of things that most would deem inconceivable. Besides a lot of the usual childly experimentation I used to think – no – I actually believed I could fly. I swear. To this day, I am convinced that I did. No, I didn’t jump off of a three-storey building and take off like the man-of-steel. It was more like floating. And before...

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    Posted on August 28, 2020
    industry news, thought leadership

    On Aug 26th, Facebook released a statement regarding Apple’s new operating system iOS 14. According to Facebook, the new operating system “places additional restrictions on user data that makes it harder to serve them with targeted ads.” This will severely impact an ad placement called Audience Networks.  The truth is, Apple has given lazy advertisers a huge gift. Their inefficient campaigns will now cost a little more, but be increasingly more efficient. Audience Networks, since it’s launch, has been a problem for...

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    11
    Posted on February 20, 2020
    B2B, thought leadership

    Content is king is a phrase you have undoubtedly heard many times, but without good content—the things you create that people read, watch or hear—you have a nicely designed website that won’t hold peoples’ attention. Or social media messaging that no one pays attention to. But what exactly is content? There’s a misconception that ‘content’ has to be something big. Like an article or an entire web page. The best way to think of content is everything with which your audiences...

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