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Brand strategy for streamlined content productionHow can businesses improve their chances of awesome content production? By building a powerful, adaptable plans with brand strategy services from tag. As with anything to succeed, it needs to be backed by planning and strategy. It’s an essential foundation for a brand’s success. What happens when a business lacks brand strategy? It is: Unrecognizable. Without an established voice and mission, it fades into the background. Directionless. There’s no plan for growth and no way to know if...

The challenge in marketing your business is that there are so many options available to customers. You need to grab their attention and secure their interest in you. You can do this with creative marketing. But what is creative in advertising and does it matter to your business? What is creative in advertising? Creative in advertising can be many things. Ultimately, your marketing strategy should include something unique that attracts your target market. Creative marketing could include music, sound effects, symbols, images,...

Toronto, ON (December 2021) tag is proud to announce its been named a platinum award winner by the 2021 Summit Marketing Effectiveness Awards (MEA), in the category of Integrated Campaign, Consumer for Raincoast Trading: “Small & Proud”. This year’s competition received thousands of entries from 14 countries, recognizing companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today's marketplace. The Summit MEA is based on the premise that the goal of marketing communications is to...