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Toronto, ON (December 2021) tag is proud to announce its been named a platinum award winner by the 2021 Summit Marketing Effectiveness Awards (MEA), in the category of Integrated Campaign, Consumer for Raincoast Trading: “Small & Proud”.

This year’s competition received thousands of entries from 14 countries, recognizing companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today’s marketplace. The Summit MEA is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience’s knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness.

“It’s an honour to win a platinum Summit Marketing Effectiveness Award in a category with so many remarkable submissions,” says Fabio Orlando, CEO at tag. “We’re proud to be recognized by such an esteemed organization, and we’re eternally grateful to our clients who trust us to achieve meaningful and measurable success for their brands.”

Raincoast Trading, “Small & Proud”:

The longstanding canned seafood brand wanted to carve out a leading position in the category, so by leveraging its proprietary Truthology™ platform, tag conducted a comprehensive brand discovery to review key insights and identify a transformational opportunity, in order to better position the brand for success. This resulted in an entirely new positioning and a strategic campaign for Raincoast Trading: Small & Proud.

About the Summit International Awards

The Summit Awards organization dedicates itself to recognizing excellence in the communications and marketing industry. It administers three distinguished award competitions each year to acknowledge stand-out work. The Summit International Awards is a United States-based organization that conducts three annual marketing awards. It is independent and not tied to any advertiser, magazine, trade association, ad club, or other outside influencer.

The Summit Awards is the oldest and most prestigious organization administering marketing awards exclusively for firms with limited billings. Throughout a twenty-seven-year history, its Creative Award has become a premier arbiter of creative and communication excellence. Using stringent evaluation criteria and blind judging processes, the competitions reward only those whose work exemplifies the best in their class.

About tag 

tag is an award-winning advertising and communications agency that has been helping brands realize their full potential since 1995. Leveraging its proprietary Truthology™ platform, tag uncovers the most important and compelling insight (the truth) that has the power to motivate a change in behaviour. The agency is uniquely positioned and staffed with a fully integrated suite of disciplines offering expertise in advertising, communications, brand strategy, promotions, digital, social media, media, and communications planning in the B2C, Franchise, and B2B sectors. The agency is headquartered in Toronto, Ontario.

www.tagagency.ca

For further information or to coordinate an interview, please contact:

Chloe Mecklinger
Marketing Manager, tag
chloe@tagagency.ca