new offerings
the issue:
Following a decline in sales, Country Style needed to enhance their offerings with better ingredients and new items to provide a better customer experience than their competition.
the truth:
When you are outnumbered 10 to 1 in locations by your largest competitor, you must differentiate your offering and make your brand worth travelling to.
the idea:
Demonstrate how Country Style provides value and quality by raising awareness of their superior ingredients and products, exclusive offers, and brand collaborations to pique customer interest and facilitate consideration/purchase.
the approach:
tag worked extensively with Country Style on menu innovation and product improvement. Then we generated compelling creative and messaging that amplifies the upgraded menu and Limited Time Offers. We spearheaded new photography to make each product shine, supporting the initiatives with menu signs, posters, direct mail, and social media to help spread the word.
the results:
Same-store sales saw double-digit increases with each LTO launch throughout the system
Social media achieved a 17x higher engagement rate than the category average during LTO periods
