limited time offers
the issue:
Following the impact of the pandemic, Shoeless Joe’s needed to offer something new and exciting to inspire traffic back into restaurant locations while differentiating themselves from competitors.
the truth:
Shoeless Joe’s is the ultimate sports destination that brings people together to feel part of the big game, providing a superior dining experience with elevated, featured offerings.
the approach:
tag conducted a digital media campaign to celebrate people getting out of their homes and welcoming them back into Shoeless Joe’s. We drove awareness of the new, limited time fall feature menu by highlighting several mouth-watering dishes and beverages to encourage people to book an online reservation or visit a nearby Shoeless Joe’s location. The campaign was supported by video, radio, social media, display and search ads.
the results:
- the campaign delivered almost 18.5M impressions across various digital channels, with over 46,000 clicks to the site
- over 32,000 conversions were derived through programmatic display, geo location targeting and search tactics
- we reached 1.2M people on social media, with a CPM (cost per 1,000 impressions) 4x more efficient than the industry benchmark.
- over 14,000 menu views and considerably increased reservations, booking submissions, and restaurant visits
